From May till July 2024, I led the development and execution of a social media campaign for Cosmic Dome, an immersive experience that offers virtual trips to space inside dome tents. The project involved:
Strategy & Planning: Crafted a comprehensive campaign strategy, setting clear goals to increase brand visibility and generate excitement for the Cosmic Dome experience. This included audience analysis, selecting key platforms, and establishing a unique brand voice that resonates with space enthusiasts and adventure seekers.
Content Creation: Developed a mix of visually stunning content, including teaser videos, behind-the-scenes footage, interactive graphics, and immersive visuals that showcase the unique space journey. The content was designed to capture the awe and wonder of the virtual trip, making viewers feel like they were part of the experience.
New Social Media Identity: Revamped the brand's online presence with a fresh, cohesive visual identity, including new logo designs, themed posts, and a consistent color palette inspired by the cosmos. The aim was to create a distinct, memorable identity that stands out and draws in the audience.
Campaign Execution: Implemented a strategic rollout plan, launching engaging content across various social media channels to build anticipation, drive user interaction, and boost ticket sales.
